The Seller’s Agenda; The Realtors® Presentation
Are you a seller? A Realtor®? When it comes to the initial meeting between both parties, it is important to understand each others agenda.
The Seller’s Agenda
- Discover what their home is worth
- Determine what the agent plans to do for them
- Establish costs of agent’s services
- Determine how much the seller will NET from the sale
The Realtors® Presentation
- Visual inspection of the property
- Discuss the seller’s goals, needs and expectations
- Establish agents qualifications and credentials
- Determine the correct listing price
- Complete paperwork
Given the overlap between the seller’s and the agents needs, the flow of the listing appointment should be easy and natural. After all, the Realtor® needs the inspection of the property to fully determine value, the agent needs to know the seller’s motivation and the seller needs to know the marketing plan and timelines, the seller needs to know the compensation plan in order to learn how much they will potential earn. Both parties need the listing agreements and disclosures completed in order to move forward.
Remember, for the sale of a home - the seller and listing Realtor® are on the same side and both have to work together as a team.
SOURCE: http://www.floridarealtors.org/NewsAndEvents/article.cfm?id=233301